Buenos Aires, December 1, 2025 (NA) – Toys that combine challenge, creativity, and characters that kids already feel connected to are the favorite gifts set to be seen under Christmas trees. Electronic games have been relegated in children's preference in favor of screen-free puzzles. With prices ranging from $20,000 to $300,000, trends show that the Argentinean market adapts to all budgets and confirms that the tradition of asking Santa Claus and the Three Wise Men remains a ritual that unites generations.
The requests children are making are very specific and driven by everything they see, follow, and share on social networks, digital platforms, and animated universes, where it is marked which toys become the protagonists of the season.
The most chosen As confirmed by the Argentine News Agency, the Rubik's Cube continues to be one of the most chosen classics, an infallible that adds new fans every year for its ability to test logic, patience, and concentration. Demand for Gui Gui, the slime, putty, or cloud inspired by skincare, which combines an ASMR sensory experience with what's trendy and collecting, is also growing.
In the action universe, Monster Jam consolidates as one of the main protagonists with its emblematic vehicles that allow recreating stunts, crashes, and competitions. At the same time, the Pokémon phenomenon returns to a prominent place: from figures and plush toys to cards and accessories that expand the experience of its animated world, turning it into a recurring desire on the lists of the little ones.
Series that have conquered families also have their guaranteed space among Christmas requests. Bluey, with its close-knit proposal, positions itself among the preferred toys thanks to its characters and sets inspired by family daily life. For its part, Paw Patrol continues as a firm and intergenerational success, driven by its universe of adventures and rescues.
In the segment of anime fans, One Piece is gaining ground among children and pre-teens, with figures and collectibles that reflect its most iconic characters. Finally, Melissa & Doug toys stand out among those looking for more traditional proposals, oriented towards creative and sensory development.
Screen-free Their wooden games, manual activities, and didactic materials are chosen by families that prioritize learning through free, screen-free play. One of the stars of the catalogs of the main online platforms on Black Friday was the Medium Creative Blocks Box 10696, on offer at AR$30,887. This classic LEGO brick collection in 35 colors allows, for example, building toy trains or tiger figurines. It comes in a plastic storage box and includes ideas to start building and playing. Suitable for both boys and girls between the ages of 4 and 99, it includes windows, toy eyes, 18 tires, and toy wheel edges that can be placed on a green baseplate; in addition, the container can be used as a toy storage.
“Today kids are very attentive to what becomes a trend. They see how other children play, interact, or discover new products, and that awakens enormous curiosity,” comments Cristina Caffaro, Marketing Manager at Vulcanita. “For them, receiving those toys is not only a fun experience, it is also a way to feel part of the same universe,” she concludes.
